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insights that you can actually use

Fresh Easel uses machine learning to increase revenue and engagement. Your monthly report is personalised taking into account your past performance and contains actionable suggestions for the next month.

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Audience. Fresh Easel learns from messy, siloed data to deliver truly personalised actions

  • 82% increase in visitors from last month out of which 52% are women of age 34-45.

Women aged 34-45 56%
Women aged 45-54 26%
Men aged 35-44 12%
Women aged 55-64 5%
  •  exploit traffic increase by reallocating resources to target women aged 35-44.

  • 2943 people landed on your page, 67% of which were Indians. 31 made a purchase.

India 67%
United States 15%
Canada 12%
United Kingdom 6%
Conversion – 8%
Conversion – 11%
Conversion – 6%
Conversion – 2%
  • target Mumbai, Tallahassee, New Haven, New Delhi and Anaheim this month.

  • 52% of your audience have shown an affinity for either fine jewellery or are shoppers of luxury goods.

Apparel & Accessories > Fine Jewelry 28%
Shoppers > Luxury Shoppers 24%
Hobbies > Art & Theater Aficionados 21%
Home Decor Enthusiasts 15%
  • focus on clubbing the top two categories. Eliminate ad spend on low-value users. 

Acquistion. Our data science algorithm looks at 16+ million possible combinations to identify the most important marketing channels

  • 67% of your audience came from Social. 31 of those made a purchase generating $3140.

Social 67%
Referral 15%
Direct 12%
Organic 6%
Conversion – 8%
Conversion – 11%
Conversion – 6%
Conversion – 2%
  • consider investing in a influencer this month for an even better conversion rate.

  • ‘Notifications’ saw 12% more engagement. ‘Offline Events’ conversion was 7% less than average.

Notifications 44%
Email 21%
Content 19%
Offline Events 6%
Conversion – 8%
Conversion – 11%
Conversion – 6%
Conversion – 2%
  • exploit traffic increase of web notifications by listing more works on your profile page.

  • 1467 people landed on your page via Facebook, up 7% from last month generating an additional $772.

Facebook 47%
Instagram 31%
Pinterest 15%
Twitter 6%
Conversion – 8%
Conversion – 11%
Conversion – 6%
Conversion – 2%
  • eliminate Twitter ad spend this month. re-target Facebook+Instagram users.

  • ‘Living room art’ was your top-performing keyword, converting 72 collectors—11 more than last month.

Living Room Art 28%
Gallery 13 24%
Modern Art for Bedroom 21%
Wall Painting 15%
  • your keywords are automatically optimised based on top searches that convert.

  • 7% jump in sites that linked to you – in line with 8.2% industry standard this month.

Quora.com 28%
Medium.com 24%
Crunchbase.com 21%
Indiatimes.com 15%
  • investing in answering art-relates queries on Quora can boost conversion by 11%.

  • 6:30pm, 11:30am and 2:00pm are the times when your audience interacted with your content the most.

Wednesday 6:30pm – 28% views
Monday 11:30am – 11% views
Friday 2pm – 9% views
Sunday 9pm – 6% views
  • sharing content according to above schedule can net 7% increase in views.

Trends. Get data-driven recommendations on exactly how to increase your ROI with clear reasons why

  • 1246 people viewed your top artist’s works, capturing 46% of total mindshare, of which 24 made a purchase.

Mridula Sen 46%
Dipti Bondre 33%
Jennifer Riggs 12%
Paresh Nrsingha 6%
Conversion – 8%
Conversion – 4%
Conversion – 12%
Conversion – 2%
  • mridula is converting better than average for 3 months. test moderate price increase.

  • 1648 viewed your abstract works this month while 766 viewed landscapes—in line with industry trend.

Abstract and conceptual art 56%
Landscapes, sea and sky 26%
Nature, trees and flowers 12%
Architecture and cityscapes 5%
  • introduce more abstracts this month. reduce dependence on religious works.

  • 38% of collectors searched for blue art, out of which 15% specifically searched for blue modern art.

Blue-dominant art 38%
Red-dominant art 21%
Green-dominant art 19%
Violet-dominant art 15%
  • blue + modern art saw a 32% increase in sales. Consider promoting these this time. 

get access to 25,000+ art collectors

Build relationships with new and seasoned collectors around the world. Accept payments in INR, USD, EUR and facilitate sales in one place with ease—Fresh Easel takes no commission.

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stay in touch with your audience automatically

Fresh Easel emails your past, present and potential collectors with fresh artworks automatically every month without your intervention. Every artwork of yours is shared on Fresh Easel’s social media pages.

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“Fresh Easel made it possible for me to redo my home at a great price. I sent them a photo of my walls, and they suggested Frequencies which I instantly liked. Their collection of abstract art is fantastic.”
Farhad Dalal (Mumbai)
“Their collection is curated really well and that helped me narrow down to the perfect piece very quickly. I even received my work directly from the artist’s studio in 4 days. Absolutely delighted!”
Deepti Chandra (Bengaluru)
“All their paintings are so energetic and vivid! Fresh Easel is really the only place I go to whenever i’m looking to brighten up a wall. They are also quite affordable which is great for me.”
Justin Foyer (Brussels)

one, simple plan that’s perfect for your gallery

  • Sync with your inventory seamlessly.
  • Optionally sell original works as prints.
  • Add gallery events to Fresh Easel’s Facebook page in 30 secs.
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Fresh Easel Content Management System (CMS)✔
Unlimited artwork uploads✔
Unlimited collector followers✔
Dedicated Fresh Easel liaison✔
Monthly Analytics report✔
Monthly email to 25,000+ seasoned art collectors✔
Dedicated gallery profile page✔