In the drawing room of Saroj Poddar’s plush Kolkata home, the first thing that greets you is a rare Jamini Roy painting. Walk a further bit in and you’ll find an equally stunning work by S.H. Raza. Roy’s paintings works can go for well in excess of 15 lakhs while most of Raza’s works range from Rs 5 – 25 lakhs.
The 68-year-old Poddar is known for two things. One, his business acumen which has made him a fortune, being the force behind the Rs 18,000 crore Adventz Group. And two, his love for contemporary art, having bought more than 100 artworks to display in his home.
The love for good authentic, handmade art is shared by many rich Indians like Poddar – and it’s a fact that many real estate companies are now slowly beginning to realise. Add a high-quality painting to the wall of well-designed living room , show it to the prospective buyer and it’s bound to create more interest.